Travel Leads Case Study
How a travel brand ran Meta Ads for its travel leads — spend, leads, lead-to-booking ratio and revenue math.
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A North India travel agency needed a steady flow of package enquiries without wasting budget on cold, low-intent leads. We built a three-stage Meta Ads funnel and tracked every result inside Ads Manager.
Key numbers
4,623
Total Leads
From Ads Manager
₹54
Cost per Lead
Account average
₹2.5L
Ad Spend
Total campaign spend
3
Funnel Stages
Video → Lead form → WhatsApp
The problem
- Leads came from boosted posts with no qualifying questions, so the sales team chased people who were not ready to travel.
- No retargeting — people who watched videos or opened the form were never shown a follow-up ad.
- Budget was spread across low-purchasing-power locations that rarely converted to bookings.
Our solution
- Top of funnel: short destination videos to build a warm audience cheaply.
- Middle of funnel: instant lead forms with travel date, group size and budget questions to filter enquiries.
- Bottom of funnel: click-to-WhatsApp retargeting to people who engaged but did not submit.
- Location targeting narrowed to tier 1 metros and high-spending tier 2 cities.
What we promoted
Domestic holiday packagesHill-station toursFamily group tripsTarget cities
Tier 1 metros plus tier 2 cities with strong travel spending.
Delhi NCRMumbaiBengaluruChennaiHyderabadPuneAhmedabadKolkataSuratJaipurLucknowKochiCoimbatoreChandigarhIndoreKey takeaways
- Qualifying questions cost a little more per lead but save hours of sales time.
- Warm-audience retargeting on WhatsApp is the cheapest way to restart stalled enquiries.