How We Generated 4,623 Travel Leads at ₹54 Per Lead

Discover how we generated 4,623 travel leads at just ₹54 per lead using Meta Ads. Full strategy inside.

Case Study•February 12, 2026

Updated: October 2026

A real case study showing how travel agencies can scale lead generation using Meta Ads.

Aashif Ansari

Founder, Wish Grow™

7 min read

4,623

Total Leads

₹2,50,000+

Total Spend

₹54

Avg Cost Per Lead

₹24

Best CPL Achieved

The Challenge

Most travel agencies struggle with one major problem: generating consistent, affordable leads.

They either:

  • Get very expensive leads
  • Receive low-quality inquiries
  • Or fail to scale campaigns

This case study shows how we solved this problem.

Campaign Performance Overview

We tested multiple campaigns, audiences, and creatives.

Some key insights:

  • One campaign generated 1,660 leads at ₹27 CPL
  • Another delivered 527 leads at ₹60 CPL
  • Multiple campaigns stayed under ₹80 CPL

This allowed us to scale while maintaining profitability.

Our Lead Generation Strategy

1Hyper-Targeted Audience

  • Travel intent users
  • Interest-based targeting
  • Location-specific audiences

2High-Converting Creatives

  • Static images (high-performing)
  • Clear travel offers
  • Strong hooks

3Optimized Lead Forms

  • Short forms
  • Minimum friction
  • Mobile-first design

4Budget Scaling Strategy

  • Started small
  • Scaled winning campaigns
  • Killed underperforming ads

What Travel Agencies Can Learn

Low CPL is possible with the right strategy Creative plays a huge role in performance Testing is the key to scaling Data-driven decisions win

Why Most Travel Ads Fail

  • Poor targeting
  • Weak creatives
  • No testing strategy
  • Wrong offer positioning

Step-by-Step Action Plan

1Create strong travel offers 2Use high-quality creatives 3Test multiple audiences 4Optimize lead forms 5Scale winning ads

Consistent Leads Are Not Luck, It's Strategy

With the right system, travel agencies can generate thousands of leads at a low cost.

This case study proves that scaling is possible with proper execution.

Turn more ad clicks into enquiries with our landing pages for travel agencies.

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Also Read

Meta AdsMeta Creative Brief Template for Travel Agencies (2026)Read moreMeta AdsMeta Ads Experts for Tourism: How to Find and Hire OneRead moreMeta AdsMeta Ads Super Burst for Travel AgenciesRead more

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