Parts of a URL Explained ( SEO Guide for Travel Websites)

Discover how to optimise your URL structure for improved SEO rankings and increased traffic on your travel website.

Blog•March 18, 2026

Updated: October 2026

Learn how proper URL structure can improve your rankings and help your travel website get more traffic.

Aashif Ansari

Founder, Wish Grow™

9 min read

Why URL Structure Matters in SEO

Most travel agencies ignore URL structure.

But URLs play a major role in:

  • Search rankings
  • User experience
  • Click-through rates

A clean URL makes your website:

  • Easier to understand
  • Easier to rank
  • More trustworthy

Parts of a URL Explained

1. Scheme (https://)

Meaning: Defines how data is transferred.

Best Practice: Always use HTTPS for security and SEO.

2. Domain Name

Meaning: Your website name.

yourtravelagency.com

⇢ Keep it simple and brandable.

3. Subdomain

Meaning: A section of your website.

blog.yoursite.com

⇢ Not always necessary for travel websites.

4. Path (Subfolder + Slug)

Meaning: The actual page URL.

/kerala-tour-package

⇢ This is the most important part.

5. Slug

Meaning: The readable part of URL.

Best Practice:

  • Use keywords
  • Keep it short
  • Use hyphens

Good

/goa-tour-package

Bad

/page123?id=456

6. Parameters

Meaning: Extra data in URL.

?utm_source=ads

⇢ Avoid unnecessary parameters for SEO pages.

7. Anchor (#)

Meaning: Links to a specific section.

#pricing

Recommended Format

⇢ Example:

yourwebsite.com/dubai-tour-package

⇢ Blog example:

yourwebsite.com/blog/bali-trip-cost

SEO Best Practices

  • Keep URLs short
  • Use primary keywords
  • Avoid numbers and symbols
  • Use hyphens (-)
  • Make it readable

What to Avoid

  • Long URLs
  • Random characters
  • Keyword stuffing
  • Using underscores instead of hyphens
  • Too many parameters

Before vs After

Bad URL

yourwebsite.com/page?id=123

Good URL

yourwebsite.com/kashmir-tour-package

What You Should Do Today

1

Audit your URLs

2

Fix long URLs

3

Add keywords

4

Remove unnecessary parameters

5

Maintain consistency

Small Change, Big Impact

URL structure may look small, but it has a big impact on SEO.

Travel agencies that optimize URLs will:

  • Rank better
  • Get more clicks
  • Improve user experience

Need a faster site that turns visitors into enquiries? See our website development for travel agencies.

Get a free audit

Also Read

SEOHow to Write a FAQ Page for a Travel WebsiteRead moreSEO10 Best AI SEO Agencies for Travel Agencies in IndiaRead moreSEOBest AI-Powered SEO Agencies for Travel Agencies in IndiaRead more

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