Google Ads Update: Call-Only Ads Are Ending
Learn about the latest Google Ads update and how travel agencies can replace call-only ads with better strategies.
Updated: October 2026
Google is replacing call-only ads. Learn how to adapt your strategy and keep generating leads.
Aashif Ansari
Founder, Wish Grow™
10 min readWhat's Changing
Google has announced major changes:
Feb 2026: No new call-only ads can be created
Feb 2027: Existing call-only ads will stop running
⇢ This means your current strategy may stop working.
What Replaces Call-Only Ads
Old Strategy
Call-Only Ads
Sunset Feb 2027
New Strategy
Responsive Search Ads + Call Assets
More flexible, scalable & optimized
Impact on Travel Businesses
Travel agencies rely heavily on:
- Direct calls
- Quick bookings
- High-intent users
If you don't adapt:
- You will lose leads
- Your ads will stop
- Competitors will take over
How to Generate Calls Now
1. Responsive Search Ads
- Multiple headlines
- Google optimizes automatically
2. Call Assets
- Add phone number
- Enable call tracking
- Show call button in ads
3. Landing Page Optimization
- Add click-to-call buttons
- Mobile-friendly design
Winning Framework
⇢ Step-by-step:
- Create RSA campaigns
- Add call extensions
- Target high-intent keywords
- Optimize for mobile users
Travel Ad Example
Keyword:
"Goa tour package price"Ad Strategy:
- Show responsive ad
- Add call button
- User clicks → calls
⇢ Same result, better system.
Mistakes to Avoid
- Still relying on call-only ads
- Not adding call extensions
- No mobile optimization
- Poor landing page
What You Should Do Now
1Audit your Google Ads
2Stop using call-only ads
3Create RSA campaigns
4Add call assets
5Optimize for conversions
Adapt or Lose Leads
Google Ads is evolving.
Travel agencies that adapt early will:
- Get cheaper leads
- Stay ahead of competitors
- Scale faster
Ready to capture travellers already searching? Explore our Google Ads management for travel agencies.
Get a free auditAlso Read
AdsFacebook Ads vs Google Ads for Travel AgenciesRead moreGoogle AdsWhat Is the Best Ad Platform for a Tour Company?Read moreGoogle AdsHow Tour Operators Can Run Profitable Google AdsRead moreNeed Help Migrating Your Ads?
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